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3rd Annual Enterprise Gamification Forum, October 6 - 8 in New York City
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Tuesday, October 6
 

TBA

7:45am

Registration & Continental Breakfast
Enjoy complimentary coffee, tea, and breakfast as you meet your workshop leader and fellow attendees!

Tuesday October 6, 2015 7:45am - 8:00am
Club Cabin 4, YOTEL

8:00am

Workshop A: Using Gamification To Drive Behavior Change & Create A Collaborative Workplace With An Increase In Engagement, Productivity, And Happiness
Thinking Integral Group

More and more companies are finding it difficult to succeed in an increasingly competitive marketplace. Research shows that companies with internal collaborative environments breed greater employee engagement, improved productivity and happiness at work.

Discover how with the use of simple gamification strategies you can create a culture of connection which generates engagement and collaboration. Learn how gamification can fundamentally changes the nature of how work gets done and instills harmony and balance into the organization’s environment, plus:  

  • Experience a new and effective way to create a culture of mutual reciprocity, genuine engagement and collective intelligence
  • Learn how gamification theory can help you achieve and maintain a state of flow
  • Learn how the environment determines employee, and hence, company success
  • Learn the latest in happiness science and how to practically implement it in the workplace
  • Leave with a toolbox of games and game-creating methods to improve your corporate culture on demand for every situation

Sarah Gluck, Design/Org Change

Dr. Gene Shklover, Organizational Culture & Transformational Leadership

Thinking Intergral Group


Speakers
avatar for Sarah Gluck

Sarah Gluck

Design/Org Change, Thinking Intergral Group
Sarah Gluck has dedicated her 15-year career to designing/organizing and building healthy environments that foster increased productivity, efficiency and joy. Dedicated to promoting change and increased happiness, Sarah brings her expertise into the workplace and helps leaders better understand and commit to their place as an active participant and creator of their own environment, whereby effectively promoting greater productivity, increased... Read More →
avatar for Dr. Gene Shklover

Dr. Gene Shklover

Organizational Culture & Transformational Leadership, Thinking Intergral Group
Dr. Gene Shklover has over 25 years of proven experience in building and empowering organizations to sustainably deliver practical results by synergizing individuals & teams around the common purpose and by cultivating agile & thriving cultures. As a scientist, entrepreneur and spiritual explorer, he leverages an extensive and deep background in science, business and human dynamics and a desire to help organizations to uncover their... Read More →


Tuesday October 6, 2015 8:00am - 10:00am
Club Cabin 4, YOTEL

10:00am

Stretch Break & Refreshments
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Tuesday October 6, 2015 10:00am - 10:15am
Club Cabin 4, YOTEL

10:15am

Workshop B: Story Based Learning Using Games & Gamification – Basic Steps To Create An Engaging Game To Achieve Your Desired Outcomes
Mobus Inc.

This thought provoking session will help you understand what makes a game engaging and how to use the game experience to achieve your subject matter learning outcomes. 

When you leave this discussion, you’ll have a deep understanding on how to successfully: 

  • Apply the real world experience of your learners to create context for your game
  • Set up a believable scenario with problems to drive outcomes
  • How to use misdirection to lead participants to the conclusions you want them to reach
  • The logistics of gamification module creation
  • How gamification differs from live game scenarios

Frank Mobus, Chief Executive Officer

Mobus Inc.


Speakers
avatar for Frank Mobus

Frank Mobus

CEO, Mobus Inc.
Frank Mobus has long been recognized as a leading authority on the subject of business negotiating. He has been conducting seminars for leading companies both in the US and abroad, for the past 32 years. He combines advanced academic degrees with years of experience in training and consulting on negotiating to produce the most advanced negotiating program in the world. He began his career spending a decade as a contractor, and then began... Read More →


Tuesday October 6, 2015 10:15am - 12:15pm
Club Cabin 4, YOTEL

12:15pm

1:15pm

Workshop C: Leadership & Loyalty: Leveraging Games To Empower Employees
Zealyst & University of Washington

Join this interactive session as we take an in-depth look at the results of using games to foster leadership development and stronger employee connections within organizations.  Zealyst has been using games to enhance employee social networks and inspire organizational learning with Fortune 1000 companies for over three years, and partnered with the Center for Strategic Thinking (CLST) at the University of Washington to research and develop games based on their combined expertise. 

As we focus on specifica examples and case-studies you’ll learn how you too can use gaming and gamification principles to support the development of leadership, and teach leadership and strategic thinking, including how to:

  • Understand the behavioral research on leadership that informs game design
  • Explore game mechanics and data collection to measure the efficacy of games within organizations
  • Gain insight on building organizational goals into games and assessing outcomes

Martina Welke, Cofounder & CEO

Zealyst

Bruce J. Avolio, Ph.D., Executive Director, Center for Leadership & Strategic Thinking Michael G. Foster School of Business

University of Washington


Speakers
avatar for Bruce Avolio

Bruce Avolio

Executive Director, Center for Leadership & Strategic Thinking Michael G. Foster School of Business,, University of Washington
Bruce has an international reputation as a researcher and practitioner in leadership. He has consulted with public and private organizations in North and South America, Africa, Europe, and Southeast Asia. He has published 11 books and over 125 articles on leadership and related areas. Dr. Avolio’s latest interest and presentations focus on the following: How do we accelerate authentic leadership development? How do we use the... Read More →
avatar for Martina Welkhoff

Martina Welkhoff

Entrepreneur, Zealyst
Martina is the cofounder & CEO of Zealyst, enterprise software that utilizes data analysis and games to build stronger corporate communities. Martina believes that strong human relationships form the basis for a full, happy life, and this belief fuels her drive to create better opportunities for people to connect through Zealyst.  | Martina has worked in a variety of startup environments, from helping to launch a new publication to... Read More →


Tuesday October 6, 2015 1:15pm - 3:15pm
Club Cabin 4, YOTEL

3:15pm

Afternoon Refreshments & Networking Break
Stand up and stretch and grab some refreshments as we switch over to the next workshop session.

Tuesday October 6, 2015 3:15pm - 3:30pm
Club Cabin 4, YOTEL

3:30pm

Workshop D: Designing For Adoption - How To Use Game Mechanics To Improve: Learning, Performance, Adherence And Community Participation
Badgeville

Originally conceived of as a motivational solution, enterprise gamification is now building a new view of employees and their achievements, skills and activities as they interact with key enterprise applications. This is thanks to two new and growing components of modern gamification solutions - visual achievement profiles and big data analytics.

This forward-thinking interactive workshops will discuss the latest gamification solutions and their live deployments from name brand companies. Walk way with practical advice to enhance your workplace with enterprise gamification, including how to: 

  • Utilize gamification to drive learning and development, customer self-service, sales performance, ideation and more
  • Encourage employees to adopt habits that benefit the organization while creating a fun atmosphere
  • Increase collaboration, productivity, and awareness

Tony Ventrice, Director, Game Systems Design

Badgeville


Speakers
avatar for Tony Ventrice

Tony Ventrice

Director, Game Systems Design, Badgeville
Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. A career spanning mobile, social networks, and Gamification, has taken his successful, award-winning designs to industry leaders and innovators including Smule, Zynga, Playdom and Badgeville.


Tuesday October 6, 2015 3:30pm - 5:30pm
Club Cabin 4, YOTEL
 
Wednesday, October 7
 

TBA

8:00am

Registration & Continental Breakfast
Sign-in, pick up your materials, and enjoy a continetal breakfast before we start the day.

Wednesday October 7, 2015 8:00am - 8:30am
The Studio, YOTEL

8:30am

Chairperson's Opening: The Era of Persuasive Technology: Integrating Gamified Applications – Quickly & Inexpensively – That Motivate & Engage Your Audience
Experiences Unlimited

The landscape for persuasion is changing. For most of our lives, persuading people through channels like radio and TV belonged to the rich and powerful. Today, the potential to persuade is in the hands of millions, empowering ordinary people sitting in dorm rooms and garages to compete against the biggest brands and the richest companies.

Understanding gamification is a touchstone into understanding human motivation.   Today’s consumers seek more reward and more engagement. What this requires is that we think through the brand experience as providing a sense of inner progress that results in a meaningful journey.

Jim Wexler, President and Founder

Experiences Unlimited
Forum Chairperson


Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to support a big picture approach to how the digital landscape has changed the nature of work, business, and the human condition. As President of Experiences... Read More →


Wednesday October 7, 2015 8:30am - 9:00am
The Studio, YOTEL

9:00am

Speed Networking -- Get To Know Your Fellow Conference Attendees
In this fast-paced forum get to know your fellow peers, their biggest employee engagement challenges, and a few fun facts!

Wednesday October 7, 2015 9:00am - 9:30am
The Studio, YOTEL

9:30am

Everything I Ever Needed to Know About Gamification I Learned from Dungeons & Dragons
Northwestern Mutual

Techniques we use every day in the digital workplace to engage our audience are rooted in the same concepts that help us enjoy our favorite games. But because we’re at work, it can be easy to forget that. During this session you will have the opportunity to hear a game industry veteran discusses how proven practices of professional game design are beginning to make a difference among employees at a top financial security company. This session will explore applications of these and other topics, including:

  • Appealing to different “gamer styles” among your workforce
  • Online badging level progression for engagement
  • Making it OK to have “fun” at work

Sue Weinlein, Senior Managing Editor

Northwestern Mutual

 


Speakers
avatar for Sue Weinlein

Sue Weinlein

Senior Digital Workplace Consultant, Northwestern Mutual
Sue spent 15 years as a game editor, creative director, managing producer and entrepreneur, including time at TSR, Inc. (inventors of Dungeons & Dragons), Wizards of the Coast (creators of Magic: the Gathering), and Malhavoc Press (her own small publishing house). For the last nine years she’s wielded her keyboard +4 as a communications professional at Northwestern Mutual, a Fortune “World’s Most Admired” company in... Read More →


Wednesday October 7, 2015 9:30am - 10:05am
The Studio, YOTEL

10:05am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday October 7, 2015 10:05am - 10:25am
The Studio, YOTEL

10:25am

From Kids To Kidults: Gamification As We Grow Up (Or Don't)
GE Corporate
From incentivizing kids to do chores to incentivizing adults to do work, gamification is now everywhere. But does it work, or are we all just gaming the system?

Game columnist Mike Tresca enlists the help of the Fonz and Conan the Barbarian to discuss six lessons about gamification, both as a parent of kids and as an adult.  This session will explore the three basics of self-determination (competence, relatedness, autonomy) and how it can be applied to kids’ activities like the ChoreMonster App (Autonomy), the new Cub Scout badges (Relatedness), and belt tests in martial arts (Competence). 

On the adult side we will look critically at changes to vacations (Autonomy), forced ranking (Relatedness), and thought leadership (Competence).

Michael Tresca, Manager, Digital & Extended Audiences Communication

GE


Speakers
avatar for Michael Tresca

Michael Tresca

Manager, Digital & Extended Audience Communications, GE Corporate
Michael Tresca is a game designer, author, communicator, and artist. He is the National RPG and Sci-Fi Movie Examiner and recently published three books, the non-fiction history of gaming, The Evolution of Fantasy Role-Playing Games from McFarland Publishing, his fantasy fiction debut, The Well of Stars, from Three Ravens Books, and the young adult fantasy Awfully Familiar from Dark Quest Books. Michael has authored numerous supplements and... Read More →


Wednesday October 7, 2015 10:25am - 11:00am
The Studio, YOTEL

11:00am

Harnessing The Power Of Your Frontline Team Members By Connecting With Them Via Gamification
Cineplex

Engaged employees are your brand’s most important asset, critical to customer experience and overall business performance.  Featuring the “#Connect” platform utilized by CARA Operations – discover how they have been able to successfully connect and engage with approximately 50,000 associates in over 840 locations.

This session will demonstrate the power of engaging the most important people in any customer service-focused brand: the frontline Team Members, including how to:

  • Leverage digital and gamification strategies and tactics to drive your business goals
  • Build a culture in which Team Members are continually aware of whether they are doing the right things to achieve success… and one in which success happens repeatedly as a result of process instead of luck
  • Drive engagement, development and higher revenue per Team Member
  • Improve skills and retention
  • Accelerate and enhance training
  • Foster, enhance, grow culture

Andy Moore, Director of Marketing & Digital Strategy

Cineplex


Speakers
avatar for Andy Moore

Andy Moore

Director of Marketing & Digital Strategy, Cineplex
A life-long restaurateur, starting at dishwasher and working up to the corporate office.  Primarily Operations and Marketing for the last 12 years, with a recent focus on Integrated Marketing and Engagement.  Have been working on integrated and gamified projects for the last 8 years, beginning as side-projects and evolving them into competitive advantages. Well versed in building ideas from the ground up in challenging business... Read More →


Wednesday October 7, 2015 11:00am - 11:35am
The Studio, YOTEL

11:35am

Learn How To Activate, Engage And Scale A Professional Audience
LinkedIn
Brian has 8 years of experience working at Linkedin and has supported numerous product launches. The ​l​atest​,​ Elevate​,​ which is designed to support thousands of users- This requires simplification and gamification to scale fast

Personal and LinkedIn lessons learned to activate, engage and scale a professional audience.

Speakers
avatar for Brian Tietje

Brian Tietje

Global Account Manager, LinkedIn- Elevate Team, LinkedIn
Brian has 8 years of experience working at Linkedin and has supported numerous product launches. The ​l​atest​,​ Elevate​,​ which is designed to support thousands of users- This requires simplification and gamification to scale fast


Wednesday October 7, 2015 11:35am - 12:10pm
The Studio, YOTEL

12:10pm

Lunch On Your Own But Not Alone -- Reservations Are Booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is financially responsible for their own lunch.

Wednesday October 7, 2015 12:10pm - 1:40pm
The Studio, YOTEL

1:40pm

How The C-Suite Stays Inspired: Four Must-Have Game Dynamics For Sustained Employee Engagement
game on Nation

One of the most important roles as a leader is to keep employees engaged and bought-in, but how do we stay inspired?

This interactive, live-game session will teach you the four game dynamics rooted in instinctual human motivation, and how they can be used to power your game-based initiatives and improve overall workplace culture.

With proven methodology and case studies from the nation’s top corporations, professional sports teams, and military leadership, this hands-on session will provide tangible, game-based fuel to keep you and your team inspired, including:

  • Learning why live-game training is an important complement to virtual training platforms, especially during roll-out
  • Discovering which game dynamics make the difference between short-term excitement and sustained buy-in
  • Understanding how a game-based, universal language can positively affect culture, even when the game is over

Blair Bloomston, Vice President

game on Nation, LLC


Speakers
avatar for Blair Bloomston

Blair Bloomston

Vice President, game on Nation, LLC
As one of the founding members of nationally acclaimed communication firm game on Nation, LLC, Blair has spent the last 11 years helping athletes, teams, and corporations improve their leadership, teamwork, and culture. Blair is a co-creator of game on’s live-game training framework, called MILE™, which harnesses the power of game dynamics to create unparalleled engagement and buy-in. Every exercise game on delivers is embedded with... Read More →


Wednesday October 7, 2015 1:40pm - 2:15pm
The Studio, YOTEL

2:15pm

Using Gamification To Re-Engage Employees And Restore Corporate Culture Through Challenging Times
General Mills
General Mills has been making adjustments to their business model in order to better align with changes in consumer eating habits. While challenges are expected with change; when a long standing company culture is tested, the type, and the timing of the solution to restore employee engagement, is vital to morale.

Learn how the development and implementation of a gamification strategy and solution was used to reestablish employee engagement at a Fortune 500 company, by bringing to life the values that represent the foundation of their culture, including how to:
  • Take the right risks when it comes to introducing a new learning strategy and adjusting to company goals and priorities to maximize impact
  • Dive into the soul of your business and pull the fun out of it
  • Curate rich content instead of reinventing what is already available
  • Incorporate knowledge transfer and the added bonus of meaningful engagement of employees when investing in gamification

Gerald Vortice, Learning Specialist in Global Business Solutions

General Mills


Speakers
avatar for Gerald Vortice

Gerald Vortice

Learning Specialist, General Mills
Gerald Vortice is the Learning Specialist in Global Business Solutions at General Mills. He has been with General Mills for 13 years and is responsible for leading the design and development of learning solutions across the enterprise. Gerald is a leader in the learning community and has been recognized by General Mills with awards in Innovation and Partnership for his ability to transform ideas into action and collaborate cross functionally... Read More →


Wednesday October 7, 2015 2:15pm - 2:50pm
The Studio, YOTEL

2:50pm

Afternoon Refreshments & Networking Break
Take this time to stretch, network, and grab some refreshments!

Wednesday October 7, 2015 2:50pm - 3:10pm
The Studio, YOTEL

3:10pm

Recruitment Just Got Awesome: How Urban Adventures Are Disrupting The Recruitment And Hiring Process
McGladry & cityHUNT
Case-study just added!!

Speakers
avatar for Ben Hoffman

Ben Hoffman

CEO, cityHUNT
I harness the power of positive psychology, corporate team building and adventure to enhance team productivity, employee relations and workplace happiness. | | I understand the importance and impact that the relationships you have at work can have. My goal is to help everyone build stronger relationships with their coworkers, allowing for improved workplace moral and productivity. I accomplish through providing my clientele with... Read More →
avatar for Gabrielle Nader

Gabrielle Nader

Talent Acquisition Specialist, McGladrey


Wednesday October 7, 2015 3:10pm - 3:45pm
The Studio, YOTEL

3:45pm

Using Games To Transform Everyday Employees Into Cyber Security Heroes
IBM

This presentation will demonstrate how IBM has taken the complex topic of cyber-security and transformed it into a gaming experience that captivates both cyber professionals and novices in a collaborative capture the flag type challenge. 

Transform this heavy topic into one that your employees are excited to not only learn about, but be engaged with, including:

  • Illustrating how game environment can drive employee learning with difficult / complex problem sets
  • Demonstrating how IBM has used backend development services to optimize gameplay
  • Displaying how Gaming as a Service is going to grow in popularity in the marketplace (Modular game design)
  • Seeing the benefits of Collaborative mixed with Competitive gaming and how this will increase employee engagement 

Porter Stowell, Global Serious Games Lead

IBM


Speakers
avatar for Porter Stowell

Porter Stowell

Serious Games, IBM
For the past 7 years, Porter has worked with clients in retail, finance, education, sustainability, and healthcare to innovate their business models through the adoption of game mechanics. Currently, Porter is responsible for IBM’s broader serious games strategy, leading their global effort on how companies can leverage serious games and gamification to provide greater agility in an increasingly complex business environment... Read More →


Wednesday October 7, 2015 3:45pm - 4:20pm
The Studio, YOTEL

4:20pm

Interactive Expert Panel: Practical Strategies For Harnessing The Power Of Gamification Within Your Organization
KPMG, IBM, & More
This fast-paced, panel session is created for you. Bring your biggest gamification challenge and gain advice, tips, and tools from your expert speakers on hand.

Moderators
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to support a big picture approach to how the digital landscape has changed the nature of work, business, and the human condition. As President of Experiences... Read More →

Speakers
avatar for Jane McCord

Jane McCord

Marketing and Communications Executive
Jane has more than 30 years’s experience in the insurance, financial services, and healthcare industries. Jane spent 8 years as Senior Director of Communications at EmblemHealth. Before joining EmblemHealth in 2007, Jane spent four years at Commerce Insurance Services as Regional VP of Sales. She spent two years at UBS PaineWebber in Weehawken, New Jersey, as Vice President, Marketing. Prior to joining UBS PaineWebber, McCord... Read More →
avatar for Joey Lynn Monaco

Joey Lynn Monaco

Associate Director, Technology-based Learning, KPMG
Joey Lynn Monaco has designed, developed and delivered training of all kinds since 1996. She’s especially focused on creating compelling learning games and immersive learning simulations. As a member of KPMG’s HR Technology & Learning Services group in Montvale, New Jersey, Joey consults with internal clients to transform non-interactive lectures into interactive learning experiences. Outside of the office, Joey is an... Read More →
avatar for Porter Stowell

Porter Stowell

Serious Games, IBM
For the past 7 years, Porter has worked with clients in retail, finance, education, sustainability, and healthcare to innovate their business models through the adoption of game mechanics. Currently, Porter is responsible for IBM’s broader serious games strategy, leading their global effort on how companies can leverage serious games and gamification to provide greater agility in an increasingly complex business environment... Read More →


Wednesday October 7, 2015 4:20pm - 5:00pm
The Studio, YOTEL

5:00pm

Close of day one & Networking reception
Enjoy complimentary drinks on us as you continue the conversation with your peers!

Wednesday October 7, 2015 5:00pm - 6:30pm
The Studio, YOTEL

6:45pm

Dine Around: Reservations Have Been Made!
We have made dinner reservations at a local hot-spot.
If you are interested in dining out this evening with a group be sure to let the ALI staff know.
***Dinner costs are on your own.

Wednesday October 7, 2015 6:45pm - 8:45pm
The Studio, YOTEL
 
Thursday, October 8
 

TBA

8:00am

Registration and Continental Breakfast
Coffee and continental breakfast will be ready at 8:00a.m.

Thursday October 8, 2015 8:00am - 8:30am
The Studio, YOTEL

8:30am

Day 1 Recap & What's Ahead
Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to support a big picture approach to how the digital landscape has changed the nature of work, business, and the human condition. As President of Experiences... Read More →


Thursday October 8, 2015 8:30am - 8:45am
The Studio, YOTEL

8:45am

Disruptors Don’t Follow The Rules: Hack Your Way To Becoming An Adaptive Organization
SAP

We operate in an environment where disruptors are changing rules of competition and are taking powerful shots at incumbents.   With hierarchical organizations that enforce bureaucracy, many are struggling to adapt fast enough.   Large change initiatives often fail. 

This session will explore what can we learn from disruptors and how we can hack our organization’s culture to become more adaptive to change and innovation, including how to:

  • Understant the major shift of power that’s occurring in every organization
  • Harness culture hacking to create major impact for your change initiatives

Reuven Gorsht, Global Vice President of Customer Strategy

SAP 

 


Speakers
avatar for Reuven Gorsht

Reuven Gorsht

Global Vice President of Customer Strategy, SAP
As Global Vice President of Customer Strategy at SAP, Reuven is responsible for the creation and execution of the company’s Go-to-Market strategy.  Combining 17 years of experience in strategy, human potential, and technology, he helps organizations seek new approaches to working at times of uncertainty.  He has published over 50 articles about change, organizational culture, innovation, and new organizational models.  ... Read More →


Thursday October 8, 2015 8:45am - 9:20am
The Studio, YOTEL

9:20am

Leveraging Gamification To Drive Employee Financial Confidence
BMO Financial Group & Publicis

Discover how BMO harnessed the power of games to strengthen their workforce’s financial knowledge and confidence.  This session will focus on the importance of financial literacy and demonstrate how BMO leveraged gamification principles to drive employee education in a manner that aligned with the BMO enterprise vision.

Following this discussion, you’ll gain an understanding on how to leverage game mechanics in a non-game context; and how to continuously optimize your gamified experience based on user engagement, including how to:

  • Drive employee confidence in untraditional ways
  • Implement gamification in a learning framework
  • Leverage learnings from users to optimize your gamification initiatives
  • Secure organizational buy-in to a gamification-based initiative

Kelly Harper, Director, Brand Customer Learning

BMO Institute for Learning (IFL)

Jessica Balter, Group Account Director

Publicis


 


Speakers
avatar for Jessica Balte

Jessica Balte

Group Account Director, Publicis Modem
Jessica is a strategically-focused communications professional with a passion for digital marketing. She believes that developing communications grounded in consumer needs coupled with a sound analytics strategy is paramount to the delivery of meaningful brand marketing. Inspired by great creative and addicted to business books: Jessica lives and breathes this industry. Jessica has experience across a breadth of media including broadcast, print... Read More →
avatar for Kelly Harper

Kelly Harper

Director Customer Experience Learning, BMO Financial Group
Kelly Harper is an accomplished customer experience & marketing professional, acknowledged for building high performing teams in the financial services industry and seamlessly integrating key leadership skills to manage, lead and inspire. A well-articulated strategy is the cornerstone to drive competitive advantage and effect change resulting in improved business performance and increased customer loyalty. She has found that the ability to... Read More →


Thursday October 8, 2015 9:20am - 9:55am
The Studio, YOTEL

9:55am

Morning Refreshments and Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday October 8, 2015 9:55am - 10:15am
The Studio, YOTEL

10:15am

Unleashing The Power Of Gamification To Ignite A Fearless Culture Of High Performance And Innovation
DIRECTV

Cultures driven by blame and fear have little room for intelligent risk taking and innovation. DIRECTV IT realized that this type of culture was simply not sustainable with the ever increasing demands of the business. They needed to change their behaviors. They needed to be fearless high performers in the face of failure.  They needed to use failure as an opportunity to learn and grow.  They needed to rewire their mindset to stop asking, “who can I blame?” and start asking, “who can I teach?”

You are invited to go on a journey to discover how gamification can be used to ignite a cultural transformation that in turn creates high performing leaders with a fearless focus on failure whose productivity increased by 30% and organizational health scores increased exponentially.

In this compelling session, you will gain knowledge on how to:

  • Grow a grass roots driven passion throughout your organization to develop a self-sustaining gamified ecosystem
  • Build an arsenal of high impact technologies for driving gamification strategy, engagement and execution
  • Gamify the actions of learning, teaching and applying to drive high performance and innovation
  • Effectively introduce gamification to an organization – from the beginning stages of planning to roll out and beyond

Matthew Papilli, Cultural Change Agent

DIRECTV


Speakers
avatar for Matthew Papilli

Matthew Papilli

Cultural Change Agent, DirectTV
Immediately following college, Matthew Papilli joined the DIRECTV IT family’s two-person Metamorphosis Team. This team took up the challenge to expel the fear of failure from the 1,000 IT employees within this Fortune 100 Company. By embracing an entrepreneurial mindset in this large, traditional organization, they successfully built the F-12 brand from the ground up where they empowered IT Employees to become “Special Agents&rdquo... Read More →


Thursday October 8, 2015 10:15am - 10:50am
The Studio, YOTEL

10:50am

Transitioning From Traditional Print Media To Gamification – Transforming Your Educational Materials Into Engaging, Interactive Activities
USGA

As the governing body for the game of golf, the United States Golf Association is responsible for writing, interpreting and educating the industry and golfers throughout the world on the Rules of the game. Historically, the educational component has been done through traditional print media and “in-person” classroom or golf course based sessions.  Now, in an effort to reach a broader audience and educate golfers with a fun, engaging and interactive approach, the USGA developed the “Rules of Golf Experience,” a comprehensive digital education platform. 

This session will discuss valuable lessons learned from the USGA’s introduction of gamification into their digital Rules of Golf curriculum, including:

  • How to define “gamification” and manage expectations for leadership
  • Putting the right project team in place
  • Being conscious of scope creep
  • Reaching key milestones and making critical decisions for your project timeline
  • Preparing for post launch and 2.0 development

Thomas Pagel, Senior Director, Rules of Golf & Amateur Status

USGA


Speakers
avatar for Thomas Pagel

Thomas Pagel

Senior Director, Rules of Golf & Amateur Status, USGA
Thomas Pagel was named the United States Golf Association’s senior director of Rules of Golf & Amateur Status in January 2011. He previously spent eight years working in different sectors of state golf associations. From 2008-10, Pagel served as executive director of the Utah Golf Association managing championship administration and Rules of Golf. He was responsible for the day-to-day administration of an organization with 30,000... Read More →


Thursday October 8, 2015 10:50am - 11:25am
The Studio, YOTEL

11:25am

Lunch On Your Own, But Not Alone -- Reservations Are Booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.
**Everyone is financially responsible for their own lunch.

Thursday October 8, 2015 11:25am - 12:55pm
The Studio, YOTEL

12:55pm

Interactive Group Session: Discusss Your Gamification Challenges & Solutions
Now that you have heard a number of in-depth presentations on gamification best practices, it is time to put that knowledge to work!
You will be divided into groups to discuss with your fellow attendees specific challenges you may be experiencing within your organization and come up with a strategic plan to solve it.
Take this time to receive solutions from your fellow attendees as well as provide tips & tricks of your own!

Thursday October 8, 2015 12:55pm - 1:30pm
The Studio, YOTEL

1:30pm

Afternoon Refreshments & Networking Break
Take this time to stretch, network, and grab some refreshments!

Thursday October 8, 2015 1:30pm - 1:45pm
The Studio, YOTEL

1:45pm

Answering A Call Of Duty:  Bringing Together Gamification & Content Strategy To Engage & Empower Your Enterprise
Thomson Reuters

Discover first hand how gamification and content strategy challenged 50,000 Thomson Reuters employees to connect for their growth. The success of the enterprise growth strategy relied on the idea that employees would be at their strongest when they broke out of business silos and worked together as a single enterprise.

The “Connect Day” campaign was ambitiously designed to start this cultural shift at the bottom; challenging Thomson Reuter’s 50,000+ employees into action and meeting leaders half-way.

In this session, we'll talk about how Thomson Reuter’s brought together content strategy and gamification to achieve their communications goals and discuss best practice for enterprise engagement, including how to:

  • Align your communications goals to create an engaging and user-centric content strategy
  • Use gamification to drive enterprise behavior and help employees to embrace the behaviors needed to help the company achieve its goals
  • Use a global digital platform to “power up” executive leaders and give rise to the “social executive”

Jacqueline Fleming, Digital Content Director & Senior Communications Specialist

Thomson Reuters


Speakers
avatar for Jacqueline Fleming

Jacqueline Fleming

Digital Content Director & Senior Communications Specialist in the Corporate Marketing & Communications, Thomson Reuters
Jacqueline Fleming is a Digital Content Director and Senior Communications Specialist in the Corporate Marketing & Communications function at Thomson Reuters, and is focused on engagement for internal and external audiences and decision-makers. In her current role, Jacqueline gets ideas unstuck delivering project management and creative execution that amplifies internal stakeholder curiosity and creates behavior change to help the business... Read More →
avatar for Alys O’Neill

Alys O’Neill

Engagement Specialist, Instinctif Partners


Thursday October 8, 2015 1:45pm - 2:20pm
The Studio, YOTEL

2:20pm

Interactive Expert Panel: Your Employees Are Consumers Too!
eBay, Samsung Electronics, & More
This thought-provoking panel is designed to provide you with examples, best practices, and answer your questions on how gamification can be used to drive customer engagement!

Moderators
avatar for Cliff Medney

Cliff Medney

CoFounder, Branding Change, LLC
A passionate, creative, strategic marketer with significant/sustained success across client, agency and entrepreneurial landscapes. Exceptional written communication, people and presentation skills. A continuous learner and listener. Genuinely understands both the people and business power of empathy, openness and fairness. | | Chief Creative Strategist at Flightpath, having joined the agency in 2009. Cliff drives strategy, concept... Read More →

Speakers
avatar for Jessie Babiarz

Jessie Babiarz

Manager, Monetization, eBay
avatar for Dick Soule

Dick Soule

Senior Director Sales, Samsung Electronics America
Dick Soule is a global media executive who has successfully launched start up businesses and driven revenues for established branded print, television and new media, domestically and internationally for Samsung Smart TV, Google/YouTube, MTV: Music Television, Sony Pictures, IDG: International Data Group and Turner Broadcasting.   A career highlight was living in Singapore for eight years building MTV’s regional sales force in India... Read More →
avatar for Warren Zenna

Warren Zenna

Principal, Zenna Consulting Group
Since 1994, I have been helping Brands leverage digital marketing channels to establish impactful connections with consumers and business partners. | | As a seasoned digital marketing strategist and business development professional, I am fluent in the entire spectrum of digital mediums and channels. | | I am passionate about digital marketing – and am amazed at how quickly this space changes almost on a daily basis. These are... Read More →


Thursday October 8, 2015 2:20pm - 3:00pm
The Studio, YOTEL

3:00pm

Forum Recap -- Create A Toolkit Of What To Take Back To Your Office To Create -- Or Enhance -- Your Gamification Strategy
This fun and fast-paced session will have each person share one actionable item you plan to take back to your office. Together as a group we will capture each of these and create a digital tool-kit for you to return to your office with.

Speakers
avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies to support a big picture approach to how the digital landscape has changed the nature of work, business, and the human condition. As President of Experiences... Read More →


Thursday October 8, 2015 3:00pm - 3:20pm
The Studio, YOTEL

3:20pm

Close of Conference
Thank you for joining us at the 3rd Annual Enterprise Gamification Forum.
Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!

Thursday October 8, 2015 3:20pm - 3:30pm
The Studio, YOTEL