3rd Annual Gamification Forum

More and more companies are finding it difficult to succeed in an increasingly competitive marketplace. Research shows that companies with internal collaborative environments breed greater employee engagement, improved productivity and happiness at work.

Discover how with the use of simple gamification strategies you can create a culture of connection which generates engagement and collaboration. Learn how gamification can fundamentally changes the nature of how work gets done and instills harmony and balance into the organization’s environment, plus:  

• Experience a new and effective way to create a culture of mutual reciprocity, genuine engagement and collective intelligence
• Learn how gamification theory can help you achieve and maintain a state of flow
• Learn how the environment determines employee, and hence, company success
• Learn the latest in happiness science and how to practically implement it in the workplace
• Leave with a toolbox of games and game-creating methods to improve your corporate culture on demand for every situation

Sarah Gluck, Design/Org Change

Dr. Gene Shklover, Organizational Culture & Transformational Leadership

Thinking Intergral Group

This thought provoking session will help you understand what makes a game engaging and how to use the game experience to achieve your subject matter learning outcomes. 

When you leave this discussion, you’ll have a deep understanding on how to successfully: 

• Apply the real world experience of your learners to create context for your game
• Set up a believable scenario with problems to drive outcomes
• How to use misdirection to lead participants to the conclusions you want them to reach
• The logistics of gamification module creation
• How gamification differs from live game scenarios

Frank Mobus, Chief Executive Officer

Mobus Inc.

Join this interactive session as we take an in-depth look at the results of using games to foster leadership development and stronger employee connections within organizations.  Zealyst has been using games to enhance employee social networks and inspire organizational learning with Fortune 1000 companies for over three years, and partnered with the Center for Strategic Thinking (CLST) at the University of Washington to research and develop games based on their combined expertise. 

As we focus on specifica examples and case-studies you’ll learn how you too can use gaming and gamification principles to support the development of leadership, and teach leadership and strategic thinking, including how to:

• Understand the behavioral research on leadership that informs game design
• Explore game mechanics and data collection to measure the efficacy of games within organizations
• Gain insight on building organizational goals into games and assessing outcomes

Martina Welke, Cofounder & CEO

Zealyst

Bruce J. Avolio, Ph.D., Executive Director, Center for Leadership & Strategic Thinking Michael G. Foster School of Business

University of Washington

Originally conceived of as a motivational solution, enterprise gamification is now building a new view of employees and their achievements, skills and activities as they interact with key enterprise applications. This is thanks to two new and growing components of modern gamification solutions - visual achievement profiles and big data analytics.

This forward-thinking interactive workshops will discuss the latest gamification solutions and their live deployments from name brand companies. Walk way with practical advice to enhance your workplace with enterprise gamification, including how to: 

• Utilize gamification to drive learning and development, customer self-service, sales performance, ideation and more
• Encourage employees to adopt habits that benefit the organization while creating a fun atmosphere
• Increase collaboration, productivity, and awareness

Tony Ventrice, Director, Game Systems Design

Badgeville

The landscape for persuasion is changing. For most of our lives, persuading people through channels like radio and TV belonged to the rich and powerful. Today, the potential to persuade is in the hands of millions, empowering ordinary people sitting in dorm rooms and garages to compete against the biggest brands and the richest companies.

Understanding gamification is a touchstone into understanding human motivation.   Today’s consumers seek more reward and more engagement. What this requires is that we think through the brand experience as providing a sense of inner progress that results in a meaningful journey.

Jim Wexler, President and Founder

Experiences Unlimited
Forum Chairperson

Techniques we use every day in the digital workplace to engage our audience are rooted in the same concepts that help us enjoy our favorite games. But because we’re at work, it can be easy to forget that. During this session you will have the opportunity to hear a game industry veteran discusses how proven practices of professional game design are beginning to make a difference among employees at a top financial security company. This session will explore applications of these and other topics, including:

• Appealing to different “gamer styles” among your workforce
• Online badging level progression for engagement
• Making it OK to have “fun” at work

Sue Weinlein, Senior Managing Editor

Northwestern Mutual

Michael Tresca, Manager, Digital & Extended Audiences Communication

GE

Engaged employees are your brand’s most important asset, critical to customer experience and overall business performance.  Featuring the “#Connect” platform utilized by CARA Operations – discover how they have been able to successfully connect and engage with approximately 50,000 associates in over 840 locations.

This session will demonstrate the power of engaging the most important people in any customer service-focused brand: the frontline Team Members, including how to:

• Leverage digital and gamification strategies and tactics to drive your business goals
• Build a culture in which Team Members are continually aware of whether they are doing the right things to achieve success… and one in which success happens repeatedly as a result of process instead of luck
• Drive engagement, development and higher revenue per Team Member
• Improve skills and retention
• Accelerate and enhance training
• Foster, enhance, grow culture

Andy Moore, Director of Marketing & Digital Strategy

Cineplex

One of the most important roles as a leader is to keep employees engaged and bought-in, but how do we stay inspired?

This interactive, live-game session will teach you the four game dynamics rooted in instinctual human motivation, and how they can be used to power your game-based initiatives and improve overall workplace culture.

With proven methodology and case studies from the nation’s top corporations, professional sports teams, and military leadership, this hands-on session will provide tangible, game-based fuel to keep you and your team inspired, including:

• Learning why live-game training is an important complement to virtual training platforms, especially during roll-out
• Discovering which game dynamics make the difference between short-term excitement and sustained buy-in
• Understanding how a game-based, universal language can positively affect culture, even when the game is over

Blair Bloomston, Vice President

game on Nation, LLC

• Take the right risks when it comes to introducing a new learning strategy and adjusting to company goals and priorities to maximize impact
• Dive into the soul of your business and pull the fun out of it
• Curate rich content instead of reinventing what is already available
• Incorporate knowledge transfer and the added bonus of meaningful engagement of employees when investing in gamification

Gerald Vortice, Learning Specialist in Global Business Solutions

General Mills

This presentation will demonstrate how IBM has taken the complex topic of cyber-security and transformed it into a gaming experience that captivates both cyber professionals and novices in a collaborative capture the flag type challenge. 

Transform this heavy topic into one that your employees are excited to not only learn about, but be engaged with, including:

• Illustrating how game environment can drive employee learning with difficult / complex problem sets
• Demonstrating how IBM has used backend development services to optimize gameplay
• Displaying how Gaming as a Service is going to grow in popularity in the marketplace (Modular game design)
• Seeing the benefits of Collaborative mixed with Competitive gaming and how this will increase employee engagement 

Porter Stowell, Global Serious Games Lead

IBM

We operate in an environment where disruptors are changing rules of competition and are taking powerful shots at incumbents.   With hierarchical organizations that enforce bureaucracy, many are struggling to adapt fast enough.   Large change initiatives often fail. 

This session will explore what can we learn from disruptors and how we can hack our organization’s culture to become more adaptive to change and innovation, including how to:

• Understant the major shift of power that’s occurring in every organization
• Harness culture hacking to create major impact for your change initiatives

Reuven Gorsht, Global Vice President of Customer Strategy

SAP 

Discover how BMO harnessed the power of games to strengthen their workforce’s financial knowledge and confidence.  This session will focus on the importance of financial literacy and demonstrate how BMO leveraged gamification principles to drive employee education in a manner that aligned with the BMO enterprise vision.

Following this discussion, you’ll gain an understanding on how to leverage game mechanics in a non-game context; and how to continuously optimize your gamified experience based on user engagement, including how to:

• Drive employee confidence in untraditional ways
• Implement gamification in a learning framework
• Leverage learnings from users to optimize your gamification initiatives
• Secure organizational buy-in to a gamification-based initiative

Kelly Harper, Director, Brand Customer Learning

BMO Institute for Learning (IFL)

Jessica Balter, Group Account Director

Publicis

Cultures driven by blame and fear have little room for intelligent risk taking and innovation. DIRECTV IT realized that this type of culture was simply not sustainable with the ever increasing demands of the business. They needed to change their behaviors. They needed to be fearless high performers in the face of failure.  They needed to use failure as an opportunity to learn and grow.  They needed to rewire their mindset to stop asking, “who can I blame?” and start asking, “who can I teach?”

You are invited to go on a journey to discover how gamification can be used to ignite a cultural transformation that in turn creates high performing leaders with a fearless focus on failure whose productivity increased by 30% and organizational health scores increased exponentially.

In this compelling session, you will gain knowledge on how to:

• Grow a grass roots driven passion throughout your organization to develop a self-sustaining gamified ecosystem
• Build an arsenal of high impact technologies for driving gamification strategy, engagement and execution
• Gamify the actions of learning, teaching and applying to drive high performance and innovation
• Effectively introduce gamification to an organization – from the beginning stages of planning to roll out and beyond

Matthew Papilli, Cultural Change Agent

DIRECTV

As the governing body for the game of golf, the United States Golf Association is responsible for writing, interpreting and educating the industry and golfers throughout the world on the Rules of the game. Historically, the educational component has been done through traditional print media and “in-person” classroom or golf course based sessions.  Now, in an effort to reach a broader audience and educate golfers with a fun, engaging and interactive approach, the USGA developed the “Rules of Golf Experience,” a comprehensive digital education platform. 

This session will discuss valuable lessons learned from the USGA’s introduction of gamification into their digital Rules of Golf curriculum, including:

• How to define “gamification” and manage expectations for leadership
• Putting the right project team in place
• Being conscious of scope creep
• Reaching key milestones and making critical decisions for your project timeline
• Preparing for post launch and 2.0 development

Thomas Pagel, Senior Director, Rules of Golf & Amateur Status

USGA

Discover first hand how gamification and content strategy challenged 50,000 Thomson Reuters employees to connect for their growth. The success of the enterprise growth strategy relied on the idea that employees would be at their strongest when they broke out of business silos and worked together as a single enterprise.

The “Connect Day” campaign was ambitiously designed to start this cultural shift at the bottom; challenging Thomson Reuter’s 50,000+ employees into action and meeting leaders half-way.

In this session, we'll talk about how Thomson Reuter’s brought together content strategy and gamification to achieve their communications goals and discuss best practice for enterprise engagement, including how to:

• Align your communications goals to create an engaging and user-centric content strategy
• Use gamification to drive enterprise behavior and help employees to embrace the behaviors needed to help the company achieve its goals
• Use a global digital platform to “power up” executive leaders and give rise to the “social executive”

Jacqueline Fleming, Digital Content Director & Senior Communications Specialist

Thomson Reuters