3rd Annual Enterprise Gamification Forum, October 6 - 8 in New York City
Wednesday, October 7 • 8:30am - 9:00am
Chairperson's Opening: The Era of Persuasive Technology: Integrating Gamified Applications – Quickly & Inexpensively – That Motivate & Engage Your Audience
Experiences Unlimited

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The landscape for persuasion is changing. For most of our lives, persuading people through channels like radio and TV belonged to the rich and powerful. Today, the potential to persuade is in the hands of millions, empowering ordinary people sitting in dorm rooms and garages to compete against the biggest brands and the richest companies.

Understanding gamification is a touchstone into understanding human motivation.   Today’s consumers seek more reward and more engagement. What this requires is that we think through the brand experience as providing a sense of inner progress that results in a meaningful journey.

Jim Wexler, President and Founder

Experiences Unlimited
Forum Chairperson

avatar for Jim Wexler

Jim Wexler

Founder, Experiences Unlimited
Jim Wexler is a digital marketing expert and thought leader, helping top companies create digital experiences to deepen engagement, build relationships, and change behavior. As a speaker, he uses substantial Social Media, Gamification and digital marketing campaign case studies... Read More →

Wednesday October 7, 2015 8:30am - 9:00am
The Studio, YOTEL