3rd Annual Enterprise Gamification Forum, October 6 - 8 in New York City
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Thursday, October 8 • 1:45pm - 2:20pm
Answering A Call Of Duty:  Bringing Together Gamification & Content Strategy To Engage & Empower Your Enterprise
Thomson Reuters

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Discover first hand how gamification and content strategy challenged 50,000 Thomson Reuters employees to connect for their growth. The success of the enterprise growth strategy relied on the idea that employees would be at their strongest when they broke out of business silos and worked together as a single enterprise.

The “Connect Day” campaign was ambitiously designed to start this cultural shift at the bottom; challenging Thomson Reuter’s 50,000+ employees into action and meeting leaders half-way.

In this session, we'll talk about how Thomson Reuter’s brought together content strategy and gamification to achieve their communications goals and discuss best practice for enterprise engagement, including how to:

  • Align your communications goals to create an engaging and user-centric content strategy
  • Use gamification to drive enterprise behavior and help employees to embrace the behaviors needed to help the company achieve its goals
  • Use a global digital platform to “power up” executive leaders and give rise to the “social executive”

Jacqueline Fleming, Digital Content Director & Senior Communications Specialist

Thomson Reuters

avatar for Jacqueline Fleming

Jacqueline Fleming

Digital Content Director & Senior Communications Specialist in the Corporate Marketing & Communications, Thomson Reuters
Jacqueline Fleming is a Digital Content Director and Senior Communications Specialist in the Corporate Marketing & Communications function at Thomson Reuters, and is focused on engagement for internal and external audiences and decision-makers. In her current role, Jacqueline gets... Read More →
avatar for Alys O’Neill

Alys O’Neill

Engagement Specialist, Instinctif Partners

Thursday October 8, 2015 1:45pm - 2:20pm EDT
The Studio, YOTEL