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3rd Annual Enterprise Gamification Forum, October 6 - 8 in New York City
Thursday, October 8 • 9:20am - 9:55am
Leveraging Gamification To Drive Employee Financial Confidence
BMO Financial Group & Publicis

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Discover how BMO harnessed the power of games to strengthen their workforce’s financial knowledge and confidence.  This session will focus on the importance of financial literacy and demonstrate how BMO leveraged gamification principles to drive employee education in a manner that aligned with the BMO enterprise vision.

Following this discussion, you’ll gain an understanding on how to leverage game mechanics in a non-game context; and how to continuously optimize your gamified experience based on user engagement, including how to:

  • Drive employee confidence in untraditional ways
  • Implement gamification in a learning framework
  • Leverage learnings from users to optimize your gamification initiatives
  • Secure organizational buy-in to a gamification-based initiative

Kelly Harper, Director, Brand Customer Learning

BMO Institute for Learning (IFL)

Jessica Balter, Group Account Director

Publicis


 


Speakers
avatar for Jessica Balte

Jessica Balte

Group Account Director, Publicis Modem
Jessica is a strategically-focused communications professional with a passion for digital marketing. She believes that developing communications grounded in consumer needs coupled with a sound analytics strategy is paramount to the delivery of meaningful brand marketing. Inspired... Read More →
avatar for Kelly Harper

Kelly Harper

Director Customer Experience Learning, BMO Financial Group
Kelly Harper is an accomplished customer experience & marketing professional, acknowledged for building high performing teams in the financial services industry and seamlessly integrating key leadership skills to manage, lead and inspire. A well-articulated strategy is the cornerstone... Read More →


Thursday October 8, 2015 9:20am - 9:55am
The Studio, YOTEL