3rd Annual Enterprise Gamification Forum, October 6 - 8 in New York City
Tuesday, October 6 • 1:15pm - 3:15pm
Workshop C: Leadership & Loyalty: Leveraging Games To Empower Employees
Zealyst & University of Washington

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Join this interactive session as we take an in-depth look at the results of using games to foster leadership development and stronger employee connections within organizations.  Zealyst has been using games to enhance employee social networks and inspire organizational learning with Fortune 1000 companies for over three years, and partnered with the Center for Strategic Thinking (CLST) at the University of Washington to research and develop games based on their combined expertise. 

As we focus on specifica examples and case-studies you’ll learn how you too can use gaming and gamification principles to support the development of leadership, and teach leadership and strategic thinking, including how to:

  • Understand the behavioral research on leadership that informs game design
  • Explore game mechanics and data collection to measure the efficacy of games within organizations
  • Gain insight on building organizational goals into games and assessing outcomes

Martina Welke, Cofounder & CEO


Bruce J. Avolio, Ph.D., Executive Director, Center for Leadership & Strategic Thinking Michael G. Foster School of Business

University of Washington

avatar for Bruce Avolio

Bruce Avolio

Executive Director, Center for Leadership & Strategic Thinking Michael G. Foster School of Business,, University of Washington
Bruce has an international reputation as a researcher and practitioner in leadership. He has consulted with public and private organizations in North and South America, Africa, Europe, and Southeast Asia. He has published 11 books and over 125 articles on leadership and related areas... Read More →
avatar for Martina Welkhoff

Martina Welkhoff

Entrepreneur, Zealyst
Martina is the cofounder & CEO of Zealyst, enterprise software that utilizes data analysis and games to build stronger corporate communities. Martina believes that strong human relationships form the basis for a full, happy life, and this belief fuels her drive to create better opportunities... Read More →

Tuesday October 6, 2015 1:15pm - 3:15pm
Club Cabin 4, YOTEL